CVS Is Taking Chemicals Out of Its Makeup
If you've been concerned about the chemicals in your makeup, don't fret: CVS is giving its beauty products a makeover.
CVS Pharmacy announced in a press release that
it would remove chemicals like parabens, phthalates and specific
formaldehyde donors – compounds that release formaldehyde as it
decomposes in products – in approximately 600 beauty and personal care products. These products come from a number of store brand lines including CVS Health, Beauty 360, Essence of Beauty and Blade.
A recent study
found that using cosmetics and shampoos without chemicals rapidly
decreases the levels of hormone-disrupting chemicals in teen girls.
Chemicals such as phthalates and parabens are in many cosmetics
products, meaning it's possible women are exposed more significantly to
these chemicals. According to researchers, there's been growing evidence
associating hormone-disrupting chemicals to factors like obesity and
the growth of cancer cells.
The company cited customer feedback as the
reason for taking out these chemicals. It's also discussed the topic
with industry experts and advocacy organizations in an effort to make
sure product quality is consistent during the changeover.
CVS has seen competition from the likes of Sephora and Ulta in this department, USA Today
notes. "Most of our growth is coming from these new, indie cosmetic
brands," according to Judy Sansone, senior vice president for the front
store business and chief merchant.
This announcement comes as the company is doing a
wide-scale store renovation, giving more space to healthy food and
products and moving candy away from its traditional front counter
location. The renovations will roll out to hundreds of stores by the end
of next year, and is already in 800 of its nearly 10,000 locations.
"They're looking to do this because they want to
remain relevant with their customers and be viewed as a local
destination for healthy products and items and help fulfill their
customers' health needs," CFRA Research analyst Joe Agnese told USA
Today.
The company has made significant health moves in
the past, notably its 2014 decision to no longer sell tobacco products,
reports Fortune.
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